CIPROBA

2023 Food Trends USA

A versatile product

Consumers buy colombian Brown sugar cane for different reasons, not only for prepare beverages, also to seasoning your dishes and give a different taste. They’re always looking to replace white sugar and polyalcohol sweeteners for the traditional flavor of brown sugar cane with more nutritional contribution and less chemical intervention to put in your cookies, cakes, sauces and jams. Brown sugar cane have expectorant effect in times of colds and flu one more reason for uses of this.

White Sugar replacement

Consumers become more determined to make healthier lifestyle choices, many are paying more attention to the ingredients used in food. Sugar consumption, in particular is becoming a major concern, as it is often blamed for increasing obesity rates in Asia. While per capita sugar consumption rates will remain stagnant or declining in many APAC markets, consumers are not completely turning their backs on refined sugars. Rather, they are cutting back or swapping refined cane or beet sugar for other unprocessed varieties. This way be reflected in the strong demand for organic varieties of sugar.

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