CIPROBA

How do we bridge boundaries?

CiprobaBlog

Empower consumers to make educated food and drink choices: After a period of lockdowns and mandates, empowerment will come from being able to make one’s own decisions. In food and drink, consumer expectations have grown beyond stories and detailed claims; in 2022, people will want to see trustworthiness and measurable progress on health, environmental and ethical commitments. Shoppers will consider how their purchases contribute to protecting their health and/or the health of the planet and …

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